SWOT analysis is the best known and highly effective tool when you need to research your situation or to structure a project. SWOT is the multipurpose tool that may be used for various matters and fields of problems on different levels of management. It is a thoroughly thought over, four-block framework that enables to describe a specific municipal scene by questions.
Why and how to
To build up the SWOT analyses you can use the scheme below. Remind the participants to have the theme “international cooperation” in mind when answering the questions, as well as the vision and strategic goals of the municipality.
Strengths: What do you do well? What unique resources can you use? What do you/others evaluate as real strengths?
Weaknesses: What should be improved? Where do you have weaker/fewer resources? What do you/others evaluate as negative situation?
Opportunities: What opportunities are available to you? What trends/possibilities could you take advantage of?
Threats: What threats could harm you? What threats do your weaknesses expose you to? What can hinder performance in a critical way?
The best way to make the analysis is to prepare a plain template, work in a group and allow people to discuss freely. Employees have wide knowledge about the organisation, hence gathering and ordering it may give a clear list of problems, automatically reversing into objectives. In that way results of such analysis can help prepare plans for implementing challenges.